5 tips to ensure you’re telling good stories…
Storytelling plays an important role in our understanding of the world, right from when we first start to recognise shapes and colours.
For thousands of years, humans have used storytelling techniques to communicate, and with the advent of new technologies, storytelling for your business has taken on a whole new meaning.
Whether you communicate with your customers or staff via Instagram, Facebook posts, internal and external newsletters or teleconferencing, you’ll spend a great deal of your working life telling stories (stop for a second and think about this, it’s true, right?) so it makes sense that you might want a few hot tips on how to tell good stories.
In this article we’ve picked out 5 really important things to consider when you approach any type of storytelling-based communication in your business.
There are many other ways you can enhance your business storytelling capacity, but these 5 tips are a great place to start.
At Ingredior we are real, we are raw; and we know a thing or two about engaging audiences to grow your business.
Reach out to us if you have any questions we may be able to help with.
- It is important to consider being authentically yourself whilst sharing stories your audience will like.
- Keep in mind there will be some stories they will like and some they will not – that is okay. Just keep testing, sharing different things and see what your audience responds to.
- It is best to just start… there is no ‘best story to start with’… posting anything is the very best place to start ?
- Go for consistency when it comes to storytelling, every couple of days post something on your social media channels. To help with managing time, put it in into your calendar so you don’t forget.
Test this theory:
- Some ideas to get you started…
- What was the highlight from last week?.
- Why is the business named what it is?
- What is the number one focus for this week?
- Why did you create this product or service?
- What was your first job?
- Schedule this into your calendar so you don’t miss a post day, or use a scheduling tool.
- You can also use your communication methods (and channels) to reward, promote and thank your clients/ customers/ loyalists.