When considering diversification within your own business it could pay to do some research into company’s who have done so successfully in the past.
2008 was the last time a severe recession hit the world, what did businesses do at that time to keep going? What success stories can you find?
One well-known company who have nailed their diversification game is one you’ve likely heard of – Disney.

Credit: wolterke – stock.adobe.com
Back in 1928 when Disney released its first cartoon there was little indication the company would become the unstoppable giant it is today, but it has moved to where it is through measured and consistent diversification strategy.
One year after that first cartoon came out Disney licensed a pencil tablet, before forming the Mickey Mouse Club (MMC) – which became the vehicle for selling its products.
As membership of MMC grew, so too did its product sales, and the company then diversified into music, training and educational videos.
Step-by-step, product-by-product, market-by-market, Disney grew and today they dominate many different industries, with amusement parks, movies, television, clubs, books cruise lines, resort properties, radio broadcasting, musical recordings, animation art and products. These days they have also recently moved into software and streaming through Disney+!
Each diversification strategy was carefully planned and leveraged upon the much-loved Disney name to strengthen its position and continue to create value for its shareholders and customers.
While not all of us can reach the dizzying heights of Disney, a lot can be learned from the way in which they have executed their diversification over their company lifetime.
More can be learned about this epic company here.